Suffix Effect

The suffix effect refers to the phenomenon where the order in which information is presented affects our perception and memory of that information.


When information is presented in a specific order, the suffix effect suggests that the information at the end, or the “suffix,” is more likely to be remembered or have a significant impact on our interpretation of the entire set of information.


One example of the suffix effect is in the presentation of lists. When presented with a list of items, such as grocery items or tasks to complete, we often remember the last item on the list more accurately than other items. This can be attributed to the suffix effect. Similarly, in a conversation or a speech, the final words or statements are more likely to have a lasting impact on the listener.


The suffix effect has implications in various fields. In marketing, for example, advertisers may strategically place important information or calls to action at the end of an advertisement to increase the chances of it being remembered or influencing consumer behavior. In education, teachers can utilize the suffix effect by reinforcing key concepts or summarizing important points at the end of a lesson or lecture to enhance retention and understanding.

Relation to Primacy Effect

The suffix effect is closely related to the primacy effect, which suggests that information presented at the beginning, or the “primacy,” is also more likely to be remembered. While the primacy effect focuses on the initial exposure to information, the suffix effect emphasizes the impact of the information presented at the end.