Mass Media:

Mass Media refers to communication channels or platforms that transmit information, news, entertainment, or promotional content to a large audience. It serves as a collective term for various means of communication, including print media, broadcasting, and digital media.

Print Media:

Print Media encompasses publications produced in a physical format, such as newspapers, magazines, books, brochures, and pamphlets. It involves the use of text and visuals to convey information or engage readers.

Broadcasting:

Broadcasting involves the transmission of audio and video content through electronic means, reaching a wide audience. It includes television and radio broadcasting, where information, news, entertainment, or advertisements are disseminated through designated frequencies or channels.

Digital Media:

Digital Media refers to electronic platforms and technologies used for creating, distributing, and consuming content. It encompasses various forms, such as websites, social media, blogs, podcasts, online videos, and mobile applications.

Role of Mass Media:

Mass Media plays a crucial role in shaping public opinion, disseminating information, promoting cultural exchange, facilitating political discourse, and influencing social change. It acts as a powerful communication tool with the potential to impact individuals and society on a large scale.