Demmies
(noun)
Definition:
Demmies, short for “demographic dummies,” refer to hypothetical individuals or entities created to represent specific demographic groups for the purpose of market research, statistical analysis, or other studies.
Usage:
Demmies are commonly used in market research to understand how different demographic segments may react to a product, service, or campaign. By analyzing demmies, businesses can make informed decisions based on representative samples of specific populations.
Example:
In a survey conducted by a clothing company, demmies were created to represent different age groups, genders, and income levels to gather data on preferences and buying behavior within each group.