Brainstorming is a creative problem-solving technique that involves generating a large number of ideas and solutions through a collaborative and non-judgmental process.

It is often used in group settings to foster innovation, encourage diverse perspectives, and overcome mental blocks or biases.

• Collaborative: Brainstorming involves multiple individuals working together to generate ideas, building upon each other’s suggestions and insights.
• Quantity over Quality: The focus is on generating a large volume of ideas without evaluating or filtering them during the brainstorming session.
• Free Expression: Participants are encouraged to share ideas freely and without fear of judgment or criticism, promoting a conducive environment for creativity.
• Combination of Ideas: Ideas are often combined or expanded upon to create new possibilities and solutions.
• Nonlinear Thinking: Brainstorming encourages thinking outside conventional boundaries and exploring unconventional or unexpected ideas.

Brainstorming offers several benefits:

• Promotes creativity and innovation
• Fosters collaboration and teamwork
• Helps overcome obstacles and challenges
• Expands problem-solving capabilities
• Encourages diverse perspectives

It is widely used in various fields, including:

• Business and entrepreneurship
• Product development and design
• Marketing and advertising
• Education and academia
• Strategic planning and decision-making