Baseline Measure refers to the initial measurement taken to establish a starting point for comparison or evaluation purposes. It provides a reference point against which future progress or changes can be measured. The baseline measure is typically recorded or established before implementing any interventions, projects, or programs to assess their effectiveness or identify improvements over time.

Baseline measures are essential in various fields such as business, healthcare, education, and environmental conservation. They serve as a benchmark to evaluate the success or impact of a specific action or strategy taken to bring about desired outcomes. By establishing a baseline measure, organizations can track progress, set goals, and make data-driven decisions to enhance performance or address existing issues.